- 33
- Years in Market
- 6
- Projects
- 4
- Delivered Projects
- 3000+
- Units Delivered
- 10B EGP
- Portfolio Value
About the Developer
Prepared by: Estate View Real Estate Research Team
Reviewed by: Property Content and Market Analysis Team
Last updated: July 20, 2026
This developer profile was prepared after reviewing Orouba Misr’s official company website, residential and commercial portfolio, corporate announcements, hospitality partnerships, management information and official contact details.
Project availability, delivery status, prices and payment plans may change over time. Buyers should request a current project-specific quotation and contract rather than relying on general developer information alone.
Orouba Misr Developments is an Egyptian real estate and investment group founded in 1993. The company began its development activity with projects in New Cairo’s Fifth Settlement before expanding into Alexandria, the North Coast and several cities in the Egyptian Delta.
The company operates across residential development, commercial destinations, shopping centres, entertainment concepts, food and beverage, hotels and hospitality. Its official portfolio includes residential communities, coastal homes, malls, entertainment venues and mixed-use developments.
Orouba Misr’s best-known residential projects include Orouba Royal, Sedra, Skyline and Meadows. Its commercial and entertainment portfolio includes Orouba Mall Alexandria, Orouba Mall Tanta, City Mall Damanhour, City Mall Zagazig, Lane 9, Game Time, O Town and other family-oriented destinations.
The company is led by Chief Executive Officer Eng. Hazem ElDeeb. Its official corporate history identifies Alexandria as a central market in its growth, while also recording its earlier development activity in New Cairo.
Orouba Misr should not be presented only as a luxury residential developer. A more accurate description is an integrated residential, commercial, hospitality and entertainment developer with a strong operating presence in Alexandria and the surrounding coastal and Delta markets.
Orouba Misr Developments Overview
| Official brand name | Orouba Misr Developments |
|---|---|
| Alternative company name | El Orouba Misr for Construction and Development |
| Arabic name | العروبة مصر للتطوير العقاري والإنشاء والتعمير |
| Founded | 1993 |
| Years in the market | Approximately 33 years in 2026 |
| Chief Executive Officer | Eng. Hazem ElDeeb |
| Business classification | Residential, commercial, hospitality and entertainment developer |
| Early development market | Fifth Settlement, New Cairo |
| Principal operating market | Alexandria |
| Other operating markets | North Coast and Egyptian Delta cities |
| Official residential communities | Skyline, Sedra, Orouba Royal and Meadows |
| Commercial portfolio | Orouba Mall Alexandria, Orouba Mall Tanta, City Mall Damanhour and City Mall Zagazig |
| Entertainment concepts | Lane 9, Game Time, O Town and Smouha Academy |
| Hospitality activity | Announced Accor agreement for a Novotel hotel in Orouba Skyline |
| Education partnership | Announced partnership with the Arab Academy for Science, Technology and Maritime Transport |
| Official hotline | 16414 |
| Official website | oroubamisr.com |
Estate View previously displayed fixed figures for delivered projects, delivered units and portfolio value. Those figures should only be republished when supported by an official corporate report, audited disclosure or directly supplied developer documentation.
Recommended Corrections to the Developer Card
- Change the principal displayed name from El Orouba Developments to Orouba Misr Developments.
- Keep El Orouba Misr for Construction and Development as an alternative company name.
- Retain the founding year of 1993.
- Use 33 years of experience only while the page is updated for 2026. A founding-year field is more stable than a dynamically changing experience counter.
- Replace the “Luxury” classification with: Residential, Commercial, Hospitality and Entertainment Developer .
- Remove the fixed “6 Projects” count because the official portfolio currently names more than six residential, commercial and entertainment assets.
- Remove the “4 Delivered Projects” statistic unless its definition and official source are available.
- Remove the “3,000+ Units Delivered” statistic until it can be supported by official documentation.
- Remove the “EGP 10B Portfolio Value” statistic unless a dated corporate disclosure confirms it.
- Add the official hotline: 16414.
- Expand the project section beyond Sedra to explain the company’s wider residential, commercial and entertainment portfolio.
History of Orouba Misr Developments
Orouba Misr was founded in 1993 and began developing residential projects in New Cairo’s Fifth Settlement during the earlier expansion of the district.
The company later shifted a significant part of its development activity toward Alexandria, where it introduced gated residential compounds, coastal communities, shopping centres and mixed-use destinations.
Orouba Royal represented one of the company’s early large residential developments in West Alexandria. The portfolio later expanded through Sedra, Orouba Skyline, Meadows and several retail and entertainment assets.
The company’s expansion was not limited to Alexandria. It introduced commercial destinations in Tanta and later added projects and entertainment facilities in Damanhour and Zagazig.
This history gives Orouba Misr a market profile that differs from developers focused only on New Cairo or the New Administrative Capital. Its activity is closely connected with Alexandria, the North Coast and high-demand Delta markets.
Orouba Misr Leadership
The official Orouba Misr website identifies Eng. Hazem ElDeeb as the company’s Chief Executive Officer.
Corporate and partnership announcements also identify Dr. Hassan ElDeeb as Chairman of Orouba Misr Group.
The leadership message published by the company focuses on long-term development, community impact, job creation, education and improving quality of life through integrated projects.
Orouba Misr Vision
Orouba Misr states that its vision is to create new standards in innovation, improve development performance and redefine the living environment offered to residents and visitors.
The company’s residential philosophy focuses on creating communities that combine safety, comfort, open spaces and access to daily and recreational services.
Its commercial and entertainment strategy complements this residential activity by creating retail, dining and family destinations that serve both project residents and surrounding communities.
Orouba Misr Business Sectors
Residential Development
Orouba Misr develops gated residential communities, apartments, villas, coastal residences and family-oriented compounds.
Its official residential portfolio currently highlights Skyline, Sedra, Orouba Royal and Meadows.
Commercial Development
The company develops and operates shopping centres and commercial destinations in Alexandria and several Delta cities.
The portfolio includes Orouba Mall Alexandria, Orouba Mall Tanta, City Mall Damanhour and City Mall Zagazig.
Entertainment Concepts
Orouba Misr’s entertainment portfolio includes family and youth destinations offering games, sports, bowling, virtual-reality activities, children’s attractions and social experiences.
Officially listed concepts include Lane 9, Game Time, O Town and Smouha Academy Damanhour.
Food and Beverage
Restaurants and cafés form part of the company’s malls and mixed-use developments. This activity supports visitor traffic and complements the shopping and entertainment components.
Hotels and Hospitality
Orouba Misr announced an agreement with Accor in 2020 to introduce a Novotel hotel within Orouba Skyline in Alexandria.
The agreement should be described as an announced hospitality partnership. Current hotel construction and operating status should be confirmed separately before publishing claims that the hotel is open.
Education Partnerships
In 2016, Orouba Misr announced an educational partnership with the Arab Academy for Science, Technology and Maritime Transport.
The partnership reflected the company’s intention to integrate education and professional development into future communities.
Orouba Misr Residential Projects
Orouba Skyline Alexandria
Orouba Skyline is a large residential and mixed-use development in Smouha, Alexandria.
The project combines residential buildings with landscaping, water features and planned commercial, medical, administrative and hospitality components.
Orouba Misr’s Accor announcement describes Skyline as including a business and administrative component, SkyHub, the SkyMed medical tower, a regional mall and a planned Novotel hotel.
Buyers considering Skyline should request the latest information for the exact residential or investment component because pricing, finishing, payment plans and delivery may differ.
View the official Orouba Skyline page
Sedra North Coast
Sedra is Orouba Misr’s coastal residential community near Alexandria. It is known primarily for larger family properties, villas and coastal homes.
The project offers a location near the Mediterranean and is positioned for families seeking a coastal property within relatively easy reach of Alexandria.
Estate View currently has a separate English project guide for Sedra, although the project price field should be updated before being used for final purchase comparisons.
Explore Sedra North Coast on Estate View
View the official Sedra project page
Orouba Royal Alexandria
Orouba Royal is an operating gated residential compound in West Alexandria.
The official company description identifies it as the first operating residential compound on the western side of Alexandria. Its phases were developed between 2003 and 2008.
Orouba Royal is relevant for buyers looking for an established residential community rather than a newly launched off-plan project.
View the official Orouba Royal page
Meadows Alexandria
Meadows is a villa-focused residential project associated with the Muruj Compound area in Smouha, Alexandria.
The project targets buyers seeking larger homes and greater privacy in an established Alexandria location.
Current availability, prices, delivery status and resale options should be requested separately because the official page does not publish a complete live inventory.
View the official Meadows page
Orouba Misr Commercial Projects
Orouba Mall Alexandria
Orouba Mall Alexandria is a shopping and entertainment destination serving West Alexandria and surrounding residential communities.
The mall combines retail, dining and leisure uses and forms part of Orouba Misr’s strategy of developing commercial assets close to major residential areas.
Orouba Mall Tanta
Orouba Mall Tanta is located on the Tanta–El Mahalla Road in Gharbia. It represents the company’s expansion into Delta retail markets.
Retail operators and property investors should confirm current leasing, ownership and unit-availability arrangements directly with the company.
City Mall Damanhour
City Mall Damanhour is included in Orouba Misr’s current commercial portfolio and extends the group’s activities into Beheira Governorate.
City Mall Zagazig
City Mall Zagazig represents the company’s commercial expansion into Sharqia Governorate.
Operating status, available retail units and leasing opportunities should be verified through the latest official commercial information.
Orouba Misr Entertainment Projects
Lane 9
Lane 9 is an entertainment concept associated with Orouba Mall and includes social, gaming and leisure experiences for families and groups.
Game Time
Game Time combines bowling, arcade games and virtual-reality entertainment.
O Town
O Town is a family-oriented entertainment destination with children’s rides and activities designed for different age groups.
Smouha Academy Damanhour
Smouha Academy represents a sports and recreational concept within the group’s broader leisure portfolio.
Orouba Misr Projects by Location
| Location | Project or activity | Classification |
|---|---|---|
| New Cairo | Early Fifth Settlement developments | Residential development history |
| Smouha, Alexandria | Orouba Skyline and Meadows | Residential and mixed-use |
| West Alexandria | Orouba Royal and Orouba Mall Alexandria | Residential and commercial |
| North Coast near Alexandria | Sedra | Coastal residential |
| Tanta | Orouba Mall Tanta | Commercial and entertainment |
| Damanhour | City Mall Damanhour and Smouha Academy | Commercial, sports and entertainment |
| Zagazig | City Mall Zagazig | Commercial |
Orouba Misr Partnerships
Accor and Novotel
Orouba Misr announced a hospitality-management agreement with Accor in 2020 for a Novotel property within Orouba Skyline.
The partnership was intended to support Skyline’s hotel, business, medical, retail, dining and wellness components.
Arab Academy for Science, Technology and Maritime Transport
The company announced a partnership with the Arab Academy for Science, Technology and Maritime Transport in 2016.
The announcement referred to cooperation around future international educational projects and professional development.
Commercial and Retail Partnerships
Orouba Misr’s official materials refer to collaboration with major retail operators within its shopping-centre portfolio.
Specific tenant lists, operating agreements and expansion plans should be verified for each mall before being presented as current commitments.
Why Consider an Orouba Misr Project?
Buyers may consider Orouba Misr because of its long operating history, concentration in Alexandria and its experience across residential, commercial and entertainment development.
The company has experience with both established operating communities and newer mixed-use developments. This gives buyers several types of property to compare, including coastal homes, villas, apartments, resale properties and investment units.
Potential Advantages
- Operating history dating to 1993.
- Development experience in New Cairo and Alexandria.
- Residential, commercial and entertainment activities.
- Established projects such as Orouba Royal.
- Coastal portfolio through Sedra.
- Large mixed-use concept through Orouba Skyline.
- Commercial expansion across Delta cities.
- Official hospitality and education partnerships.
- Direct official hotline and offices in Cairo and Alexandria.
Points Requiring Verification
- Current developer inventory in each project.
- Developer sale or resale classification.
- Construction and delivery status.
- Current price and payment plan.
- Finishing specifications.
- Maintenance and facility-management charges.
- Operating status of planned hotels and educational facilities.
- Legal entity named in the sale contract.
- Commercial licensing and permitted use.
- Resale and assignment procedures.
How to Evaluate an Orouba Misr Property
- Confirm the exact project and development phase.
- Determine whether the property is from the developer or resale.
- Request a current official quotation.
- Review the unit code and location on the master plan.
- Compare gross area with net usable area.
- Review finishing and handover specifications.
- Confirm construction and delivery status.
- Calculate the full installment price.
- Add maintenance, parking and transfer fees.
- Check permitted use for commercial properties.
- Inspect delivered or resale properties before purchase.
- Review cancellation and assignment conditions.
- Use an independent lawyer to review the contract.
Orouba Misr Offices and Contact Details
Official Hotline
16414
Cairo Office
El Maadi Star, Corniche El Nile, A4 Tower, Cairo.
Alexandria Head Office
Skyline 1, 14th of May Road, Smouha, Alexandria.
Alexandria Sales Office
Villa 389, Zizinia, Corniche San Stefano, Alexandria.
Working Hours
Saturday to Thursday, approximately 9:00 AM to 6:00 PM according to the company’s official contact page.
Frequently Asked Questions About Orouba Misr Developments
What is Orouba Misr Developments?
Orouba Misr Developments is an Egyptian real estate and investment group working across residential development, shopping centres, entertainment, food and beverage, and hospitality.
When was Orouba Misr founded?
Orouba Misr’s official company website states that it was founded in 1993.
Who is the CEO of Orouba Misr?
The company’s official website identifies Eng. Hazem ElDeeb as Chief Executive Officer of Orouba Misr Group.
What is the correct English name of the company?
The brand uses Orouba Misr Developments. El Orouba Misr for Construction and Development may be used as an alternative company name.
Where did Orouba Misr begin its real estate activity?
The company began with residential development in New Cairo’s Fifth Settlement before expanding significantly in Alexandria.
What are Orouba Misr’s main residential projects?
The official residential portfolio currently lists Orouba Skyline, Sedra, Orouba Royal and Meadows.
Where is Orouba Skyline located?
Orouba Skyline is located in Smouha, Alexandria, and combines residential development with planned commercial, medical, administrative and hospitality components.
What is Sedra North Coast?
Sedra is a coastal residential community by Orouba Misr near Alexandria, known for villas, larger family properties and access to the Mediterranean coast.
What is Orouba Royal?
Orouba Royal is an operating gated residential compound in West Alexandria and one of the company’s established developments.
What is Meadows Alexandria?
Meadows is a villa-focused residential project associated with the Muruj Compound area in Smouha, Alexandria.
What commercial projects has Orouba Misr developed?
The official portfolio includes Orouba Mall Alexandria, Orouba Mall Tanta, City Mall Damanhour and City Mall Zagazig.
Does Orouba Misr operate entertainment projects?
Yes. Its official entertainment portfolio includes concepts such as Lane 9, Game Time, O Town and Smouha Academy.
Does Orouba Misr have a hospitality partnership?
Orouba Misr announced an agreement with Accor in 2020 for a Novotel hotel within the Orouba Skyline development.
What is the official Orouba Misr hotline?
The official company hotline is 16414.
Where are Orouba Misr’s offices?
The company lists offices in Cairo and Alexandria, including its Alexandria head office at Skyline 1 on 14th of May Road in Smouha.
Is Orouba Misr suitable for property investment?
Its projects may suit different residential and commercial investment objectives, but results depend on the selected property, purchase price, delivery, operating costs and actual market demand.
Explore Orouba Misr Properties
Compare available Orouba Misr units, developer inventory, resale opportunities, project locations, payment schedules and delivery status before making a reservation decision.
Request Current Orouba Misr Offers
Sources and Data Note
The founding date, company history, management, official residential portfolio, business sectors and corporate vision were reviewed through Orouba Misr’s official website.
Commercial and entertainment projects were reviewed through the company’s official portfolio and project pages. Hospitality and education references describe announced partnerships and do not automatically confirm current operating status.


