Misr Italia Developments

About Misr Italia Properties

Misr Italia Properties is considered one of the key driving forces in the Egyptian and Middle Eastern real estate market. For over twenty-five years, the group has succeeded in formulating a new concept for integrated urban communities, transforming from a traditional real estate developer into a strategic developer focusing on building sustainable and liveable communities.

History of Misr Italia and Its Strategic Vision

The history of Misr Italia dates back to 1998, when it launched with an ambitious vision aiming to merge architectural luxury with practical and smart solutions. Today, the group operates across five integrated economic sectors including: (Real Estate, Tourism, Facilities Management, and Furniture & Decoration), giving it a superior ability to control the quality of the final real estate product, starting from the engineering concept all the way to the actual operation of the project.

The work philosophy within the company is based on four solid core values: honesty, fairness, transparency, and full responsibility towards clients and investors. This philosophy has reflected on the group's financial and sales performance; as its contractual sales exceeded targets in recent years with record growth rates, supported by a massive multi-billion investment volume that ensures the continuation of construction operations across all sites without interruption.

Who is the Owner of Misr Italia Company?

Every successful economic entity has a strategic leadership that manages its growth. If we look for the accurate answer regarding who the owner of Misr Italia is, we find that the establishment and the very first foundation of the company trace back to the two brothers, Mr. Hany El Assal and Mr. Khaled El Assal, who led the group across decades to occupy this prestigious position in the regional market.

Currently, the company is managed by a professional board of directors that includes the El Assal family alongside independent economic competencies. The main executive structure consists of:

• Mr. Khaled El Assal: Founder and Chairman of the Group.

• Eng. Mohamed Khaled El Assal: CEO and Managing Director (Co-CEO).

• Mr. Mohamed Hany El Assal: CEO and Managing Director (Co-CEO).

• Mr. Karim El Assal: Managing Director and Project Developer.

This wise leadership has resulted in Forbes Middle East listing the company's dynamic CEOs among the most influential figures in the Middle East real estate sector, confirming the institutional trust enjoyed by the management. The board also includes prominent figures such as Mr. Ahmed Saad El-Din Abu Hendia (Non-Executive Chairman), and Eng. Mohamed Tarek El Gamal, in addition to specialized committees for government relations and sustainable technology.

Comprehensive Guide to Misr Italia Projects

Misr Italia's projects vary significantly to meet investors' aspirations. Here is the full list of all projects with a brief introductory profile for each:

• IL Bosco New Capital Compound: A smart residential project extending over an area of 200 acres in plot R7 in the New Administrative Capital. It stands out by introducing the vertical forest concept for the first time in Egypt amidst vast green spaces.

• Vinci New Capital Compound: A luxury residential complex on an area of 110 acres in the Seventh Residential District (R7) in the New Administrative Capital, featuring sophisticated architectural designs in collaboration with top designers like Hany Shachouha.

• IL Bosco City Mostakbal City Compound: An extension of the nature and sustainability concept in Mostakbal City on an area of 268 acres, offering a luxurious selection of villas, townhouses, and residential apartments.

• La Nuova Vista New Cairo Compound: An exclusive and upscale villas compound in the Fifth Settlement near El Teseen Street, extending over an area of 41 acres and comprising 131 independent units surrounded by landscapes, golf, and tennis courts.

• Garden 8 New Cairo Mall: A luxurious commercial and entertainment destination in the heart of the Fifth Settlement, featuring the finest international brands, restaurants, and vibrant cafes.

• Cairo Business Park and Plaza Complex: An integrated administrative city serving companies and smart offices in the Fifth Settlement, providing a modern work environment with an advanced technological infrastructure.

• Solare Ras El Hekma Resort: The largest of the company's coastal projects, covering an area of 386 acres at Kilometer 199 on the North Coast, featuring swimmable lagoons and international hotels.

• Kai Ein El Sokhna Resort: Located at Kilometer 100 on the Zafarana Road over an area of 33 acres, featuring chalets and beach villas directly on the sea, in addition to the "Hilton Sokhna" hotel.

• Italian Square 6th of October Compound and Mall: An integrated residential and commercial complex serving the Hadayek October area in West Cairo with a modern Italian style.

• Sila New Cairo Compound: A distinctive residential phase and an urban extension that offers quiet residential experiences with diverse spaces to meet investors' requirements.

• Vinci Street New Capital Mall: The commercial and administrative walkway belonging to Vinci Compound in the New Administrative Capital, dedicated to serving the residents of the compound and the surrounding area.

• Radical 1 New Capital Mall: An advanced and innovative administrative building in the New Administrative Capital, providing flexible workspaces for companies seeking digital evolution.

• Mousa Coast Ras Sedr Village: A prominent coastal tourist destination in Ras Sedr, featuring diverse phases of vacation units and integrated entertainment activities.

Advantages and Disadvantages of Misr Italia Company

The company's culture relies on disclosure and building long-term relationships with clients. The prominent advantages and disadvantages of its projects can be summarized through the following points:

Unique Advantages and Pillars

• Sustainability and Architectural Innovation: Introducing unprecedented concepts such as vertical forests and smart solutions for security and facility management.

• Social Responsibility: Aligning with the United Nations Sustainable Development Goals 2030 in cooperation with the Red Crescent, the Egyptian Clothing Bank, and the Orman Association.

• Pricing Flexibility: Offering competitive prices and flexible payment plans with down payments starting from 5% to 10% and long installment periods without interest.

Disadvantages of Misr Italia Company

• A relative variance in the delivery dates of some secondary phases within the New Administrative Capital as a result of global economic challenges and fluctuations in construction material prices.

• Continuous change in prices in line with the movement of the Egyptian real estate market, which requires speed in making purchasing and booking decisions.

Communication Branches and Headquarters: Address of Misr Italia Real Estate Investment Company

To facilitate direct communication with sales or technical support teams, you can head directly to any Misr Italia Real Estate Investment Company address through the following branches:

• Main Administrative Headquarters: 2 Abdel Aziz El Hawary Street, Heliopolis, Cairo.

• New Cairo Branch: Inside La Nuova Vista Compound, El Teseen Street, Fifth Settlement.

• Nasr City Branch: 98 Hassan El Maamoun Street, Cairo.