Emaar Misr Developments

About Emaar Misr for Real Estate Development

Emaar Misr for Real Estate Development is one of the most prominent influential forces in the real estate investment sector, not only in Egypt but across the entire Middle East. Since its launch, the company has not settled for building concrete walls; instead, it crafted an urban philosophy based on developing integrated communities that prioritize the client's needs and aspirations. Today, Emaar Misr's projects represent a living model of sophistication, merging international designs with a vibrant, healthy environment, transforming every square meter into a unique experience reflecting the highest standards of luxury living.

Founder and Chairman of the Board

Emaar Misr is led by one of the most prominent business and finance figures in the world. Here are the key facts about the founder of this company:

• Name and Position: Mr. Mohamed Alabbar; owner of Emaar Misr and its current Chairman of the Board.

• Academic Background: A financial expert who earned his degree from Seattle University in the United States.

• Honorary Titles: Awarded honorary doctorates from several prestigious international universities in recognition of his footprint in the global economy.

• Iconic Experiences: He is the mind who transferred the experience of building Burj Khalifa and Dubai Mall to Emaar Misr Contracting to apply it in the Egyptian market.

• Global Ranking: Ranked second in the list of the Top 100 Most Powerful Arab Leaders in the world for 2014.

Administrative Structure of Emaar Misr

Emaar Misr relies on a board of directors that includes an elite group of international and local experts to ensure the stability and growth of the company:

• Mr. Jamal Majed bin Thaniah: Vice Chairman of DP World, serving as a Non-Executive Director with extensive experience in managing global economic zones.

• Mr. Ahmed Thani Al Matrooshi: Board Member with over 26 years of experience in real estate development, property management, and government affairs.

• Mr. Khaled Mohamed Ali Badawi: Former Egyptian Minister of Public Business Sector, chosen for his deep expertise in managing holding companies and securities.

• Mr. Ayad Al-Harazi: Partner in several major consulting firms and an expert in building successful partnerships with multinational institutions.

• Ms. Manan Awadallah: Head of Syndicated Loans and Project Finance at CIB, with 30 years of experience in banking and financial services.

Emaar Misr Projects

Emaar Misr's projects diversify to cover the most vital areas in the Arab Republic of Egypt, offering unparalleled residential and commercial solutions:

1. Marassi Resort (North Coast) - Jewel of the Mediterranean

If we mention Emaar Misr North Coast, we are talking about Marassi, the most prestigious tourist resort in the Sidi Abdel Rahman area.

• Location: Located at Kilo 126 of the Alexandria-Matrouh Desert Road.

• Area: Spans a massive area exceeding 6.5 million square meters.

• Phases: Includes famous areas such as The Greek Village, Riva Villas, and Marina Marassi.

• Services: Contains 9 international hotels, an 18-hole golf course, the largest yacht marina in the region, and 6.5 km of beaches.

2. Mivida Compound (New Cairo) - Nature in the Heart of the Fifth Settlement

Mivida is considered a model of sustainability and beauty, designed to be a peaceful community away from the city's hustle.

• Area: 890 acres in a strategic location in the Fifth Settlement near the American University in Cairo (AUC).

• Design: Inspired by the Santa Barbara style in California.

• Units: Vary between standalone villas, townhouses, and residential apartments with prices starting from approximately 7.6 million EGP.

• Features: Includes Mivida Business Park, medical centers, international schools, and integrated sports clubs.

3. Uptown Cairo Project (Mokattam) - Living Above the Clouds

It is the only project in the heart of Cairo that provides a lifestyle elevated 200 meters above sea level.

• Area: 1200 acres in the distinguished Mokattam area.

• Units: Includes villas, apartments, and duplexes with international Interior Design finishes.

• Facilities: An international golf course, a refined social club, and a football academy.

4. Cairo Gate Compound (Sheikh Zayed)

Represents the gateway to luxury for West Cairo, located directly on the Cairo-Alexandria Desert Road.

• Area: 133 acres dedicated to green spaces and upscale units.

• Units: Villas, townhouses, and serviced apartments with modern touches.

5. Belle Vie Compound - New Sheikh Zayed

A project that embodies "The Beautiful Life" with unique architectural touches.

• Area: 500 acres including water features and artificial lakes.

• Facilities: Includes "The Valley" educational and entertainment area, and designated areas for pets.

6. Mivida Gardens (Mostakbal City)

The company's latest launch in Mostakbal City, with competitive prices starting from approximately 12 million EGP and payment systems up to 8 years.

7. Soul Project (North Coast)

A new international tourism project added to the Emaar Misr North Coast portfolio to provide a new concept of luxury vacations.

Why Do Investors Choose Emaar Misr?

Emaar Misr sets a group of strategic goals that have made it sit atop the real estate field, summarized in the following points:

• Commitment to Deadlines: Credibility is the company's primary pillar; it commits to delivering all units on the agreed dates without delay, which has built a long-term trust relationship with its clients.

• Quality and Foundations: The company is keen on using the best materials and highest construction qualities in executing its projects, adopting the latest international Interior Designs and most luxurious finishes.

• Smart Living and Innovation: The company aims to facilitate residents' lives via "Emaar Misr Services" technologies, which allow property management, bill payments, maintenance requests, and obtaining digital entry cards via smartphone with the click of a button.

• Social Responsibility: The company does not only aim for profit; it seeks to improve Egyptian society's life through charitable projects like "Beyout Al Kheir" and infrastructure development in the Sidi Abdel Rahman area in cooperation with the Tahya Misr Fund.

• Environmental Sustainability: The company adopts sustainable development goals by providing vast green spaces and managing paper waste for recycling to preserve the environment.

• Flexible Payment Systems: The company seeks to facilitate the purchase process by offering low down payments and the longest possible installment periods, reaching up to 8 years in some projects.

Challenges and Observations When Buying

Despite the luxury and exceptional advantages the company offers, there are some points that some may consider challenges when making a buying decision:

• High Pricing Value: Due to the luxury, international quality, and unique project locations, Emaar Misr unit prices are categorized within the high-end segments, which may not suit a broad segment of those seeking economic units.

• Rapid Sell-out of Units: Due to the high demand and investor confidence in the vision of Emaar Misr's owner, distinguished units in projects like Emaar Misr North Coast are sold extremely quickly upon launch, requiring speed in making the contracting decision.

• Strict Rules: The management of Emaar Misr Contracting and Property Management imposes strict rules to maintain the general appearance and tranquility within the compound, which some may see as a restriction on personal freedom regarding external modifications to units.

Awards and International Recognitions

The company's journey has not been devoid of honors; it has garnered prestigious awards, including:

• FLASLA International Award for Planning and Analysis for the Uptown Cairo project in 2014.

• Gold Nugget Award for Best International Site Plan for the Mivida project in 2015.

• Cityscape Real Estate Awards for tourism excellence in the Marassi project.